User roles allow you to control what different team members have access to in your account
The purpose behind having user roles is to allow you to:
Decide which areas of the system users have access to
Whether specific users have access to sensitive information regarding costs and / or pricing
Determine which users can access reports
Choose who can export data from your account in different areas
Ultimately allow you to create a more relevant and tailored experience for your team members
Learn more: user permissions in Zigaflow